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Visual Identity System — 2026 Edition

The Things
People
Don't Say

A complete brand system for the devotional, the feed, the book, and the culture.

9 Template Systems

365 Days of Content

3 Color Modes

01 — Brand Color

Color
System

Three dominant modes. Every template operates in red, black, or white. No pastels, no gradients. High contrast only.


Primary Red #DF3D2B Dominant. Headlines, backgrounds, accents.

Red Dark #B82D1D Hover states, shadows, depth.

True Black #0A0A0A Background, editorial mode, authority.

Off Black #111111 Cards, surfaces, containers.

White #FFFFFF Typography on red/black, CTA slides.

Cream #EDE8E0 Book interior, print media only.

Gold #C9A84C Limited use. Cover foil, premium editions.

Mid Gray #888888 Supporting text, metadata, subtext.
01
Red Mode
Bold statement posters, hook slides, TikTok openers, wallpapers. The most aggressive, most shareable version.
02
Black Mode
Devotional entries, long-form reflection slides, editorial posts, late-night screenshots. Premium, quiet, intentional.
03
White Mode
Book interiors, CTA slides, print posters. Used sparingly. Contrast against black/red context. Never used as a primary digital mode.

02 — Typography

Type
System

Four roles. Each with a specific job. Never mix roles carelessly — every font choice communicates something different.

Primary — Anton · Headlines, Statements, Day Numbers
SILENCE KILLS
MORE THAN WORDS.

USE FOR: Poster headlines · Day numbers · Bold statements · CTA text

SIZE RANGE: 24px – 200px · Always uppercase · Letter-spacing: -0.01em to -0.03em

NEVER: Mixed case · Small sizes under 16px · On cream backgrounds

Secondary — Rowdies Bold · Subheadings, Section Labels
People Notice
Everything.

USE FOR: Section titles · Carousel slide 2 headings · Theme labels

SIZE RANGE: 16px – 48px · Mixed case acceptable · Weight: 700

NEVER: Primary poster headlines · Replacing Anton in bold statements

Serif Accent — Cormorant Garamond Italic · Reflection Text
"Sometimes people forget that the most loyal
people are also the quietest about it."

USE FOR: Devotional openers · Journal prompts · Pull quotes · Subtext

SIZE RANGE: 12px – 28px · Always italic · Color: 50–75% white opacity

NEVER: Headlines · All-caps · Replacing Anton for emphasis

Mono — Space Mono · Metadata, Labels, Specs
DAY 001 / THEME: COMMUNICATION
© THE THINGS PEOPLE DON'T SAY — 365

USE FOR: Day labels · Theme categories · Brand watermarks · Dates · Specs

SIZE RANGE: 7px – 12px · Always uppercase · Letter-spacing: 0.12em–0.2em

NEVER: Body copy · Large sizes · As headline font

Visual Hierarchy

H1 · Statement
CONSISTENCY IS CARE.
Anton
48–96px
H2 · Opener
Sometimes people forget…
Cormorant
16–24px
Body · Reflection
that effort without acknowledgment slowly becomes distance without explanation.
Inter 300
12–15px
Meta · Label
DAY 011 · LOYALTY · TTPDS
Space Mono
8–11px

Pairing Rules

✓ Do This
  • Anton headline + Cormorant Garamond italic subtext
  • Space Mono label above Anton body statement
  • Rowdies section header + Inter 300 body
  • Large Anton day number + small Space Mono theme label
✗ Never Do This
  • Anton + Rowdies together as competing headlines
  • Cormorant Garamond in large sizes as a primary statement
  • Space Mono as body copy at 13px+
  • Inter as a headline or statement font

PEOPLE REMEMBER PATTERNS MORE THAN APOLOGIES.

03 — Templates

Bold Statement
Posters

Square format (1080×1080). These are the hardest-hitting, most shareable pieces. One thought. Full frame. Maximum impact.

Red Mode — Primary 1080 × 1080
TTPDS Vol. 01
OVERTHINKING
KILLS
MOMENTUM.
The Things People Don't Say

Black Mode — Editorial 1080 × 1080
TTPDS 365
PEOPLE
REMEMBER
PATTERNS
MORE THAN
APOLOGIES.
The Things People Don't Say

White Mode — Contrast 1080 × 1080
TTPDS —
SILENCE
CAN BUILD
WALLS WORDS
CAN'T MOVE.
The Things People Don't Say

Red Mode — Short 1080 × 1080
TTPDS Day 47
ACCOUNTABILITY
IS A
PRACTICE.
Accountability

Deep Dark — Premium 1080 × 1080
TTPDS —
ONE-SIDED
EFFORT WILL
EVENTUALLY
EDUCATE YOU.
Reciprocity

Red Mode — Centered 1080 × 1080
TTPDS — Day 099
STOP POSTING
RANDOMLY.
START BUILDING
INTENTIONALLY.
The Things People Don't Say

04 — Templates

Devotional
Entry

The core format. Day number. Theme. Opener. Five bullets. Minimal luxury. This is what people screenshot and save.

Black Mode — Standard 1080 × 1080
011
Loyalty of 365

Sometimes people forget…
  • that the person who always checks in eventually stops — not out of spite, but exhaustion
  • that effort without acknowledgment slowly turns into resentment
  • that being consistent is a form of saying I value this
  • that not everyone will tell you when you've lost them
The Things People Don't Say · TTPDS
Red Accent — Dark 1080 × 1080
043
Effort of 365

Eventually…
  • you realize some people were comfortable, not committed
  • the energy you kept pouring out starts going somewhere it's actually received
  • the person who always had to initiate stops initiating
  • the dynamic shifts when one person decides they're done overextending
The Things People Don't Say · TTPDS
Long Form — 5 Bullets 1080 × 1350
099
Patterns of 365

Eventually…
  • you recognize cycles early enough to decide whether you want to be in them
  • the pattern becomes the relationship and the relationship becomes the pattern
  • you stop hoping someone will be different and start deciding what to do with who they are
  • the thing you kept explaining stops needing an explanation — you just know
  • your standards adjust to what you've actually been accepting
The Things People Don't Say · TTPDS

06 — Templates

Stories &
Reels

9:16 vertical format. Immediate attention. Holds the statement on screen for 3–5 seconds. Text-first, no video required.

Day 011
PEOPLE
NOTICE
PATTERNS
FIRST.
before they notice anything else — before excuses, before explanations.
↑ tap to read more
TTPDS Day 047
Eventually…
THE EFFORT
STOPS
MATCHING
THE RETURN.
and so does the person.
↑ tap for full entry
TTPDS —
YOU SHOULD
CONSIDER
HOW YOUR
SILENCE
LANDS.
it communicates something, whether you intended it to or not.
The Things People Don't Say ↑
TTPDS Day 200
Emotional Safety
PEOPLE CAN
BE PRESENT
AND STILL
MAKE YOU
FEEL ALONE.
The Things People Don't Say

TikTok / Reels Overlays

Text-only static covers. Also works as first frame of video with text animation.

◉ original audio
LOYALTY
ISN'T
LOUDNESS.
the most loyal people are usually the quietest about it.
#TTPDS ↑ follow
◉ Day 022
EVENTUALLY
YOU STOP
EXPLAINING.
to people who use your explanations against you.
#ThingsPeopleDontSay ↑ save
◉ 365
SILENCE
CAN.
DISTANCE
DOES.
both speak. the question is whether you're listening.
#Devotional ↑ follow

07 — Book System

Interior Pages
& Cover

Trim size: 5" × 7.75". 365 entries. Each spread has the full reflection on the left page and a journal prompt + writing lines on the right.

Day
027
Loyalty

Sometimes people forget…
  • that being consistent is a form of saying I value this
  • that effort without acknowledgment slowly turns into resentment
  • that people can be grateful for someone and still know the dynamic isn't working
  • that "we're good" and "we're okay" are not always the same thing
  • that not everyone will tell you when you've lost them
54 The Things People Don't Say
Reflect
"Where in your life are you giving loyalty that isn't being acknowledged — and what does that pattern tell you about what you've been accepting?"








55 TTPDS — 365

Hardcover Concepts

Cover A — Full Bleed Red

REALLY GREAT MEDIA 2026
THE
THINGS
PEOPLE
DON'T
SAY

365 days of emotional intelligence, accountability, and the truths we carry in silence.

KING VASHTI TTPDS
365
Cover B — Black Editorial

TTPDS 365
THE
THINGS
PEOPLE
DON'T
SAY
On accountability, silence, reciprocity, and the realest conversations we never had.
KING VASHTI

Cover C — Cream Luxury
TTPDS

THE
THINGS
PEOPLE
DON'T SAY

a 365-day devotional
BY
KING VASHTI
RGM

08 — Print

Printable
Posters

A4 / 8.5"×11" / 18"×24". 300 DPI. For studios, offices, bedrooms, retail. The brand in physical space.

A3 Red — StatementA3 / 18×24"
The Things People Don't Say 2026
DISTANCE
RARELY
ANNOUNCES
ITSELF.
"by the time you notice it, it's usually been building for a while."

TTPDS · 365 Day Series · Day 002 RGM
A3 Black — EditorialA3 / 18×24"
TTPDS —
ACCOUNTABILITY
WITHOUT
CHANGE IS
JUST
VOCABULARY.
"how accountability changes you internally, not just relationally."

TTPDS · 365 · Day 013
A3 Cream — Print PremiumA3 / 18×24"
The Things People Don't Say 2026
PEOPLE NOTICE
WHEN WARMTH
DISAPPEARS
WITHOUT
EXPLANATION.
"the difference between someone who apologizes and someone who adjusts."

TTPDS · 365 · Day 020

Deep Dark — PremiumA3 / 18×24"
TTPDS 365
ONE-SIDED
EFFORT
TEACHES
YOU MORE
THAN MOST
THINGS WILL.
"eventually — the only question is whether it ends with a conversation or just quietly stops."

TTPDS · 365 · Day 024

09 — Wallpapers

Mobile Lock
Screens

1170×2532 (iPhone 14/15). The brand on your phone. A daily reminder. Designed to hold the statement without a timer running.

TTPDS · Day 006
QUIET
BECOMES
THE
LOUDEST
THING.
eventually.
The Things People Don't Say

TTPDS · 365
PATTERNS
DON'T
LIE.
people do. but patterns show you what they won't.
The Things People Don't Say

TTPDS
CONSIST-
ENCY IS
CARE.
the most reliable people don't announce themselves.
The Things People Don't Say

TTPDS · Day 099
THE
PATTERN
BECOMES
THE
RELATION-
SHIP.
and the relationship becomes the pattern.
The Things People Don't Say

TTPDS
YOU SHOULD
CONSIDER
HOW YOUR
SILENCE
LANDS.
it says something either way.
The Things People Don't Say

10 — Production

Canva Sizing
& Specs

Every template. Every dimension. Every export setting. Set these up once as a Brand Kit in Canva and produce content in under 5 minutes per piece.


Bold Statement Post
1080 × 1080 px
Instagram feed, Twitter/X, Facebook. Core shareable format.

Portrait Post
1080 × 1350 px
4:5 ratio. More feed real estate. Long devotional entries.

Stories / Reels
1080 × 1920 px
IG Stories, TikTok text overlay, Reels cover frame.

Twitter / X Header
1500 × 500 px
Brand presence. Statement or brand name on red.

Print Poster
2480 × 3508 px
A4 at 300 DPI. Also output at 3600×5400 for 18×24".

Book Cover
Custom Bleed
5"×7.75" + 0.125" bleed each side. 300 DPI. Use Canva Print or export for IngramSpark.

Mobile Wallpaper
1170 × 2532 px
iPhone 14/15. Also produce 1080×2400 for Android.

YouTube Thumbnail
1280 × 720 px
Bold statement + day number. Red or black mode.
Format Canva Size Export Fonts Used Notes
Bold Statement Poster 1080 × 1080 px PNGNo compression Anton · Space Mono · Cormorant Italic 3 color modes. Red default. Headline: Anton 72–120px.
Devotional Entry 1080 × 1080 or 1350 px PNGNo compression Anton (day num) · Space Mono · Cormorant · Inter 300 Day number: Anton 96px red. Opener: Cormorant 18px italic. Bullets: Inter 300 13px.
Instagram Carousel 1080 × 1080 px (all 4 slides) PNGBatch export Anton · Cormorant · Space Mono · Inter Slides 1–4 as separate pages. Upload as multi-image post.
Stories / Reels 1080 × 1920 px PNGMP4 optional Anton · Space Mono · Cormorant Keep text in safe zone: 100px margin all sides. For video: use Canva animation.
TikTok Text Card 1080 × 1920 px PNGMP4 Anton · Cormorant Export PNG for static post or use Canva animation "Fade" for video variant.
Print Poster A4 2480 × 3508 px PDF Print300 DPI Anton · Cormorant · Space Mono Use "PDF for Print" export. CMYK color profile. Add 3mm bleed.
Book Interior Page 5" × 7.75" at 300 DPI PDF PrintEmbed fonts Cormorant 14px body · Anton day num · Space Mono labels 0.5" margins all sides. Mirror margins for gutter. Background: Cream #EDE8E0.
Hardcover Book Cover Custom — per print spec PDF X-1a300 DPI Anton · Cormorant · Space Mono Use IngramSpark cover calculator for exact spine width. 3 cover variants in system.
Mobile Wallpaper 1170 × 2532 px PNGMax quality Anton · Cormorant · Space Mono Keep statement centered in middle 60% of height. Time/notification safe zones top+bottom.

11 — Brand Rules

9 Rules.
No Exceptions.

The rules that make every piece feel like it came from the same place, even when it didn't take the same amount of time to make.

01
ONE STATEMENT PER POST
Bold statement posters carry exactly one idea. No lists, no subpoints.
If it needs context, that's a carousel.
02
RED IS RESERVED
3 red posts → 2 black → 1 white. Overuse kills the contrast.
Red earns attention. Protect that.
03
ANTON NEVER LOWERCASE
Always uppercase. Mixed case loses the editorial authority immediately.
Non-negotiable.
04
DAY NUMBERS: 3 DIGITS
001, 022, 100, 365. Never 1, 22, or 100 unpadded.
Zero-padding communicates scale and intention.
05
BRAND MARK: SMALL, CORNER
TTPDS in Space Mono 7–9pt. Top-left or bottom-right only.
It's a signature, not a headline.
06
SERIF IS ALWAYS ITALIC
Cormorant Garamond exclusively italic. Never roman weight in digital contexts.
It carries the reflective voice. Protect it.
07
MINIMUM MARGIN: 40PX
Every element 40px from the edge (digital) or 0.5" (print).
The space is not empty — it's confidence.
08
NO GRADIENTS, NO SHADOWS
Flat color. Sharp contrast. Clean type. No glows. No softness.
If it needs a shadow to read, the layout is wrong.
09
COPY TONE: OBSERVATIONAL
Every headline sounds like a quiet realization, not a motivational quote.
If it sounds like a dentist's office poster, rewrite it.

EXPORT CHECKLIST

Before Every Export
  • 01Day number formatted as 3 digits (001–365)
  • 02Theme label in Space Mono uppercase
  • 03TTPDS watermark present and sized correctly
  • 04All text within safe margins (40px min)
  • 05Color mode correct for platform (red / black / white)
  • 06Font check — no fallback fonts rendering
  • 07Export as PNG, no compression, correct dimensions
  • 08Print exports: PDF for Print, 300 DPI, CMYK

WEEKLY RHYTHM

7 Posts · Weekly
  • MON
    Bold Statement Poster · red mode
  • TUE
    Devotional Entry · black mode · full bullets
  • WED
    4-Slide Carousel + Story version of Mon
  • THU
    TikTok / Reel · statement with caption hook
  • FRI
    Devotional Entry · journal prompt in caption
  • SAT
    White Mode Poster · book or product CTA
  • SUN
    Weekly Wrap Wallpaper · reflect on this week
The Things
People Don't Say

365 days. One truth at a time.

Really Great Media · TTPDS Brand Identity System · 2026 · King Vashti